Facebook penetration
Thursday, January 17th, 2008I got curious what country is most Facebook. Here’s the Facebook penetration in different countries according to their advertising tool with setting “I want to reach people age 18 and older in X”. I should be noted that these numbers fluctuate and may not be entirely correct. For example “I want to reach people age 13 and older in the United States” gets you ≈ 22,850,940 people but “I want to reach people age 14 and older in the United States” goes up to ≈ 25,731,540 people.
The number of users (FBU) and population (POP) is in millions rounded to three decimal places including penetration percentage (P%). Seems that Canadians like Facebook quite a bit with 21% of people hooked up and this number goes over 25% if we include everyone starting from age 13. The total number of Facebook users on the list is a bit over 50 million bit it doesn’t incluce small countries like Estonia.
| Country | FBU | POP | P% |
| Canada | 7,104 | 33,148 | 21,431 |
| Norway | 0,821 | 4,738 | 17,328 |
| UK | 7,329 | 60,587 | 12,097 |
| Sweden | 0,833 | 9,174 | 9,080 |
| Australia | 1,877 | 21,179 | 8,863 |
| US | 21,566 | 303,232 | 7,112 |
| Singapore | 0,329 | 4,681 | 7,028 |
| Finland | 0,350 | 5,302 | 6,601 |
| Denmark | 0,323 | 5,457 | 5,919 |
| New Zealand | 0,246 | 4,252 | 5,786 |
| United Arab Emirates | 0,215 | 4,380 | 4,909 |
| Lebanon | 0,200 | 4,099 | 4,879 |
| Israel | 0,343 | 7,222 | 4,749 |
| Ireland | 0,185 | 4,301 | 4,301 |
| Turkey | 2,192 | 74,877 | 2,927 |
| Panama | 0,081 | 3,343 | 2,423 |
| Switzerland | 0,178 | 7,508 | 2,371 |
| Jordan | 0,114 | 5,924 | 1,924 |
| Belgium | 0,201 | 10,584 | 1,899 |
| Kuwait | 0,054 | 2,851 | 1,894 |
| France | 1,007 | 64,473 | 1,562 |
| Grece | 0,149 | 11,147 | 1,337 |
| Colombia | 0,560 | 44,065 | 1,271 |
| South Africa | 0,517 | 47,850 | 1,080 |
| Netherlands | 0,146 | 16,402 | 0,890 |
| Malaysia | 0,235 | 27,469 | 0,856 |
| Austria | 0,067 | 8,316 | 0,806 |
| Egypt | 0,469 | 75,498 | 0,621 |
| Saudi Arabia | 0,151 | 24,735 | 0,610 |
| Spain | 0,271 | 45,116 | 0,601 |
| Chile | 0,083 | 16,598 | 0,500 |
| Germany | 0,398 | 82,251 | 0,484 |
| Mexico | 0,505 | 106,535 | 0,474 |
| Dominican Republic | 0,041 | 9,760 | 0,420 |
| Venezuela | 0,099 | 27,713 | 0,357 |
| Italy | 0,198 | 59,206 | 0,334 |
| Argentina | 0,079 | 41,000 | 0,193 |
| Peru | 0,052 | 27,903 | 0,186 |
| Thailand | 0,098 | 62,828 | 0,156 |
| Korea | 0,067 | 48,224 | 0,139 |
| Philippines | 0,088 | 88,706 | 0,099 |
| Japan | 0,123 | 127,718 | 0,096 |
| Pakistan | 0,144 | 162,542 | 0,089 |
| India | 0,433 | 1131,043 | 0,038 |
| Indonesia | 0,086 | 231,627 | 0,037 |
| Russia | 0,052 | 141,855 | 0,037 |
| China | 0,147 | 1323,128 | 0,011 |
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